Strategic Parenting Copywriter for Positive Parenting and Motherhood Brands
It’s time you nurture your brand as much as you do the families you serve.
You’re a heart-led professional in the parenting space.
You teach expecting mothers and excited fathers about caring for themselves and their growing babes from a place of empathy. Because you’ve been there yourself.
You pour your parenting knowledge and coaching into teaching parents the “how tos” of parenting.
You improve the lives of parents and children with transformational products.
You’re in the right place. And welcome.
Ready to win at marketing your business online?
You’re here, because your business has boomed and now you’re juggling all the marketing to-dos that come along with business growth.
AND, because digital marketing blues has you searching the internet —again. You’re looking for the cure for your WAY too long marketing to-do list.
The task list grows as quickly as your business and you’re left wondering when you’ll get a good night’s sleep again or meaningful connection with your loved ones.
You’re not alone in this. Many business owners experience it.
Skimpy sleep, burnout, and strained relationships come with the territory of being an entrepreneur, right?
Not at all.
But, if you’re experiencing this, it’s not your fault.
The problem is, no one’s shown you a different way.
Speaking of a different way, I’m glad you found your way here. Because your search is over.
Woohoo!
I’m the parenting copywriter to help you scale your business marketing.
You’re ready to turn your marketing woes into marketing wins.
Let’s talk about it in a free 30 minute strategy session.
Photo by Latrice Wilson @ Latrice Wilson Photography
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SERVICES
I write the words for your emails, website, blogs, sales pages, and product descriptions. So you can stop staring at the blank computer screen and get back to your *zone of genius — helping parents and families thrive.
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PORTFOLIO
Click the link below to check out some of my writing. I excel at capturing your brand voice, so you’ll notice each piece has a unique tone.
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ABOUT ME
I’m a wife and mother of 3 (twins included), so I speak the language your clients understand. 👧🏽👧🏽👧🏽
I have 13 years of experience as a nurse and 8 years as a health coach.
*Writing words that connect and sell for parenting brands happens to be my zone of genius. I freakin’ love this stuff.
Parenting copywriting is your solution.
Hello there. I’m Lakia, your new marketing BFF. 😊
I’m a parenting copywriter on a mission to help you streamline your content marketing strategy, so you have space to breathe & create.
I introduce calm into the chaos, so you relax and reconnect with your passion for helping parents and families thrive.
I write the words:
✔ That connect you with your ideal client
✔ In your unique brand voice
✔ To successfully sell your products and services online
Minus the burnout.
Because you matter just as much as the families you’re serving.
So, take a sigh of relief and a nice comfy seat. And a sip of coffee. ☕️
Let’s CRUSH your marketing to-do list and CREATE more space for you to rediscover BALANCE in your work and life.
What types of businesses need a parenting copywriter?
PARENTING COACHES
PROVIDERS | DOULAS | LACTATION CONSULTANTS
KIDS BRANDS
Want to join the brands I write for?
Contact me using the button below 👇🏾 to discover if we’re a a good fit.
Benefits of working with a parenting copywriter
Stress less
Can you imagine having emails go to your clients without you lifting a finger (or doing a brain crunch) to write them?
Build brand authority
Or how about your site organically rising higher in the search results of Google? So, your clients find you, without paid ads, when they search for your business online.
Streamline your content strategy
And all that good information you’ve been mulling over, finally getting into the virtual hands of your clients.
The blogs, the posts – the content.
Create more time
Spend your time with family and friends, not on writing marketing content. Create space to work on passion projects you don’t currently even have the mental bandwidth to remember.
Go to bed at a decent hour
Without the worries or stress of marketing tasks whirling around in your brain.
Well, you don’t have to imagine it. That’s what you get when you work with me, your parenting copywriter.
Let’s do the thing. We’ll talk about your business goals and how I’ll help you reach them, one converting word at a time. 📝
CONNECT WITH YOUR IDEAL CLIENT
CREATE CONSISTENT CONTENT
GENERATE QUALITY LEADS
Testimonials
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![Headshot of Jeron Morrow of Worldviews Coffee]()
Jeron Morrow
WORLDVIEWS COFFEE
Owner & Cultural Entrepreneur
“Lakia’s ability to articulate and make personal a brand’s message is almost supernatural.
Her professionalism and communication skillset are God-given and unique.”
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![Felton & Denise Woodson, Navigators]()
Felton & Denise Woodson
NAVIGATORS MINISTRY
Cultural Journey Directors
“I’d recommend Lakia to others, because of her amazing method of understanding me and my audience and expressing my thoughts and feelings clearly.
I did not have an effective way to communicate to new people interested in my ministry.” What stood out to me was how Lakia communicated each step of the auto email process clearly.
Her process is very efficient.”
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![Headshot of Andrew Leedom]()
Andrew Leedom
SELF STORAGE STEWARDSHIP
Owner & Real-Estate Investor
I was very impressed with the emails that Lakia crafted for me. I very much appreciated the time, thought and creativity that went into writing them for my audience.”
“I would highly recommend Lakia to others. She was very thorough and friendly and captured my content and tone in a very genuine way that will serve my audience and be a useful tool in drawing in our target audience.
Lakia created a 3 email campaign that I could use to send to new contacts, clients, and potential investors.
Lakia was very genuine, friendly, helpful and encouraging. She helped identify areas where her services would benefit my company and current desires to grow. Her proposal was very well organized and thought out and I appreciated our conversations and felt like she really sought to get to know me and my company, our values, our goals, and our vision.
Photo by Latrice Wilson @ Latrice Wilson Photography
Hi there! I’m Lakia, your parenting copywriter.
I'm a wife, mom, nurse, and writer. My little sweethearts are 6, 4 and 4 (yes, there’s a set of IDENTICAL twin girls in the mix).
Motherhood is one of the most challenging and rewarding journeys I’ve ever experienced, so I’m dedicated to sharing solutions to the problems parents and families face.
That’s why I’m a parenting copywriter.
Copywriting is sales writing that connects the right people to the right product or service. So, it’s the perfect way for this mama on a mission to “pay it forward” by passing on all the lessons and products that have quite literally transformed my parenting experience.
Because of my experiences as a mother, caregiver, and coach I GET your ideal clients. So, it’s easy for me to connect with them through messaging they understand.
And the bonus? I get you too.
As a passionate care provider, I’ve experienced how burnout fractures compassion and layers on the guilt.
I don’t want that for you. If you’re there now, I’m here to offer you relief.
I’ll help you leverage your online presence through the power of the written word.
Because I know there’s a better path forward.
You CAN do the good work of educating and caring for mothers and families.
AND you can do the good work of caring for yourself and your own family.
Let me help you experience more balance in your work and life.
Parenting Copywriting Services
What’s Included
Full service copywriting, freeing up your time.
A streamlined approach to your marketing plan, reducing your workload.
Consistent communication with your clients, building connection and trust.
Royalty free images, adding the finishing touches, so you don’t have to
Professional copy editing, giving you confidence your project is ready to publish
Copywriting Packages
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Full SEO Boost Package
Starting at $7,000 investment
✨Perfect if your brand needs a refresh
Includes:
SEO Website Audit
SEO-Optimized Website Makeover
Four SEO-rich blogs
Four social media posts
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Converting Email Sequences Package
Starting at $4,000 investment
🤝🏽 Perfect for you if you’d like to increase sales, build trust, and nurture your growing email list.
Did you know that email marketing has an ROI of $38 per $1 you spend?
Includes:
One irresistible opt-in for your email list
Five engaging Welcome Emails
Five email Holiday Sequence
Two email Re-engagement Sequence
Two Broadcast emails/Newsletters
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Bare Bones Blogs
Starting at $3,000 investment
📉 Improve your authority in Google with SEO-rich blogs, social blurbs, and email broadcasts.
Includes:
Four SEO-Rich Blogs
Four Social Media Posts
Two Broadcast Emails/Newsletters
Copywriting A La Carte Services
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WEBSITE PAGE
$800 Investment, per page
800-1000 words
Rank higher in Google and stand out from the other voices within the parenting space, with words uniquely crafted to capture your brand voice.
Grab and keep the attention of ideal clients with your website. Compelling website copy helps get you there.
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LEAD MAGNET (OPT-IN)
Starting at $600 Investment
1000 words
Start or grow your email list with an irresistible FREE offer!
Here’s how it works – you invite your audience to join your email list in exchange for a free offer from you.
*Perfect for you to connect with your people on a more personal level AND offer value at the same time.
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E-BOOKS & WHITE PAPERS
Starting at $600 Investment
1200 words
Establish your brand’s authority in the Parenting industry by engaging your audience with compelling e-books and white papers.
Your parenting brand needs this type of copy to provide valuable content to your audience, build a loyal following, and to generate leads for your business.
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SEO OPTIMIZED BLOG
Starting at $ 400 Investment
1000-1500 words
Grow your online authority & increase your business’ searchability through SEO (search engine optimized) articles.
Blogs offer valuable information your clients can use to address their pain points & reach their parenting goals. They’re great for all parenting brands.
You have important tips & niche knowledge to pass along.
Publishing consistent blogs communicates to Google what your business is about. AND it shows your audience your commitment to continuously offer them value — you’re not yet another business only asking them for their time, attention, & purse.
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EMAILS
$225 Investment
3 email minimum
Develop relationships with your audience, track measurable metrics and support your SEO efforts with emails.
Parenting brands who provide services and those that provide products need a good email marketing strategy to keep potential and current customers engaged.
PLUS, the average ROI for emails is 3800%!
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PRODUCT DESCRIPTIONS
Starting at $150 Investment
Attract the right customer to your products with compelling product descriptions. Good product descriptions will draw in customers the product is right for, and will draw away customers the product isn’t right for.
85% of customers report that product descriptions and images help them decide whether to buy.
Ask me about monthly retainers.
Portfolio
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MOTHERHOOD BLOG
7 Practical Ways Prenatal Yoga Relieves Your Uncomfortable Pregnancy Symptom
I wrote this easy-to-read, SEO-optimized article for the Lakia Morrow Copy blog, to help pregnant mothers relieve their most pesky pregnancy symptoms.
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WEBSITE BIO
Meet The Owner-Worldviews Coffee
I capture the creative tone of this coffee brand in the About Section.
The content engages readers in mutual enjoyment of a unique coffee experience. I invite customers to join the owner in a movement that highlights elevated thought and conversation.
And elevated coffee beverages, of course.
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EMAIL SEQUENCES
I write compelling email sequences for businesses ready to leverage their email list and increase sales. These email sequences created connection with ideal clients, building trust and inviting action. Check out two compelling email sequences linked here.
FAQ
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A parenting copywriter, like me, writes marketing content for businesses, who provide products and services to parents and children.
Copy means words.
And copywriting is persuasive, conversational writing meant to:
>>Help potential clients/customers find the product or service they need.
>>Take action. Which is why all copy has a call to action (CTA), such as to buy your product or join your email list.
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Parenting businesses particularly benefit from copywriting services, because parents need ongoing education & support along their parenting journey.
Keeping up with the needs of the parents and families you’re serving requires:
>>Consistent content to provide good information
>>SEO optimized web copy, so your ideal clients actually find you when they search for you online.
>>Time, market (customer) research, & niche knowledge
Finding time to produce consistent, valuable content, run your business, AND take good care of yourself & your own family is a challenge.
You don’t have to do it alone.
Hiring a parenting copywriter to streamline your content marketing takes these tasks off your plate, and frees you up to take good care of yourself & your business.
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You schedule a discovery call where you talk with me, your copywriter, about your goals & challenges you’re facing in your business.
I give you recommendations for a strategy that will help solve your marketing issues & meet your goals. I send you those recommendations, in a proposal, by email.
You agree to the proposal or customize it by adding or removing different parts. You sign a contract & pay a 50% deposit to secure your spot on my calendar.
I get to work on your project. When final drafts are edited, I deliver your copy with a pretty (virtual) bow attached. 🎁
We check in to evaluate how your copy has helped your business & to plan for further work together.
Easy peasy.
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The length of time a copywriting project takes depends on:
>>My next available deadline.
>>The size and scope of your project(s).
*Allowing 2-4 weeks for a project is a good rule of thumb.
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I write for parenting brands who understand the value of content marketing & provide quality products & services for families.
I love working with:
>>Positive Parenting coaches & businesses
>>Conscious Parenting coaches & brands
>>Sustainable toy brands
>>Motherhood brands
>>Doulas
>>Lactation Consultants
>>Homeschool & Educational businesses
>>Health & wellness providers (yoga instructors, functional maternal health providers)
*This list isn’t exhaustive, but you get the picture. 😉
THE PROCESS
Step one
First, you schedule a video call with me.
During this call, we'll talk about problems you’re facing in your business marketing.
We’ll also feel out if we’re a good fit.
Step two
Next, I’ll send you my proposed strategy to reach your business marketing goals. You approve the proposal or send me feedback, so I may further customize it for you.
Once the proposal is just right, you sign the contract, and pay a 50% deposit to reserve your spot on my project calendar.
Step three
I write your copy, then deliver the first draft to you, after it’s been edited by a professional copy editor.
You review the draft and request any edits you’d like.
I complete a second round of edits, then present you with the final draft.
And voila! You take your copy and upload it to the appropriate platform. 🥂
“Lakia is extraordinarily reliable, organized, and professional.
She is a pleasure to work with and is a true asset to any team!
I have been very grateful for her attention to detail as well as her problem solving and listening skills.
Lakia always treats me as if I am a valuable individual with purpose and value.
Lakia is an amazing listener.
She truly listens to understand and not to just respond with what she has already deemed the answer. She is extremely humble and humility draws out humility in others.
I always feel that Lakia respects me, even when she has wisdom and insight beyond what I have.
She can see the bigger picture and I always walk away feeling inspired and more closely aligned with who I am called to be.
I’d absolutely recommend Lakia! She is a true treasure to work with!”
JAZMYN NICHOLS
Owner & Coach
Move True Coaching & Mentoring
Reach out.
Use this form to schedule a time for us to talk about your business goals and how I’ll help you reach those goals, with the right words to bring the right clients your way.
Whether we’re a good fit or not, you'll walk away from our call with best practice copywriting gems to take back and apply to your business marketing.
I’ll respond to you within 48 hours.
I’m looking forward to connecting with you!
Your happiness and business success don’t have to be in competition.
Let me help you gain back your time, energy, and oomph.
